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FROM 1-31 OCTOBER 2025

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POW'S FOURTH MOBILITY MONTH

A global campaign celebrating the ways we move through the world. From trains to trails, buses to bikes, it championed low-carbon adventures and helped make sustainable travel the new normal. 

The campaign highlighted how our travel shapes the places we love. Transportation is the single biggest contributor to outdoor tourism’s carbon footprint, but solutions already exist. By spotlighting real stories, sharing practical tools, and mobilising community action, Mobility Month showed that sustainable travel isn’t about sacrifice; it’s about adventure.

Here’s what happened:

1. 4X "DAY IN THE LIFE" FILMS
We followed climbers, skiers, politicians, and outdoor advocates who are redefining what mobility means in their communities. You watch them all on our films page.
2. EUROPE-WIDE GIVEAWAY
In 2025, POW Mobility Month featured inspiring stories and incredible prizes. Our campaign partners — POC, deuter, and YUBA — provided gear to give away, rewarding those who showed how they moved for the planet, from a simple share to a full-on story.
 
The prizes were:
1x YUBA FastRack Cargo Bike (~€4000)
1x deuter Alproof Avalanche Backpack (~€1300)
2x POC Bike Bundle (€400-600) incl. Sunglasses, Helmet, and more.
2x POC Snow Bundle (€400-600) incl. Goggles, Helmet, and more. 
3. COMMUNITY ACTION
People across Europe shared their own low-carbon adventures and helped spread the message even further. With POWs go-to toolkit for anyone wanting to get involved, participants found ready-to-use visuals, suggested captions, style guidelines, and shareable facts. Whether an individual, brand, or organisation, these resources made it easy to plug in, post, and promote low-carbon adventures with consistent messaging. By using the Outreach Pack, contributors helped amplify the campaign’s voice across Europe.


Why do we do Mobility Month? 

In 2025, POW Mobility Month aimed to inspire the outdoor community to take low-carbon adventures. Transport was Europe’s second-largest source of greenhouse gas emissions, and for many people, travel made up the biggest part of their personal footprint. By highlighting real stories of people choosing trains, buses, shared mobility, and bikes, the campaign showed that sustainable travel wasn’t just possible — it was inspiring, joyful, and part of protecting the places we love. 

The campaign is never about perfection. It is always about progress. Every train taken, every car trip replaced, every shared journey made a difference — and together, those choices added up.

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Previous Supporting Brands

YUBA
DEUTER
POC
TREK-MM
BURTON-MM
picture1
alpina
deuter
nidecker
kleankanteen
spectrum
rab
houdini
canyon


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