POW'S THIRD MOBILITY MONTH
In 2024, the focus was on the bike — the best zero-emission transport machine. Whether it was a trip to the shops, the office, the crag, or simply the joy of riding, we celebrated every type of bike: adaptive, tandem, cargo, old, new, rented.
Here’s what happened:
HOW INDIVIDUALS TOOK PART
Participants:
+ Joined the POW Europe Strava Club
+ Recorded and shared bike rides from Sept 9–22
+ Encouraged their workplace to organise a Company Ride on Sept 18
+ Shared content using #powmobilitymonth #powmobility and tagged @protectourwinterseurope
+ Recorded and shared bike rides from Sept 9–22
+ Encouraged their workplace to organise a Company Ride on Sept 18
+ Shared content using #powmobilitymonth #powmobility and tagged @protectourwinterseurope
The aim was simple: swap car trips for cleaner, greener, more joyful rides — and inspire others by sharing the journey.
HOW BRANDS/ORGANISATIONS TOOK PART
Brands and organisations:
+ Promoted Mobility Month to their communities
+ Joined the Strava Club with employees
+ Organised Company Rides during European Mobility Week
+ Used the campaign assets to share stories, tips, and examples of bike-powered adventures
+ Joined the Strava Club with employees
+ Organised Company Rides during European Mobility Week
+ Used the campaign assets to share stories, tips, and examples of bike-powered adventures
They also encouraged creative content — from bike-packing stories and repair tutorials to showcasing ambassadors travelling by bike.
HOW NGOS TOOK PART
NGOs working on health, clean air, and liveable cities joined the campaign by contacting takeaction@protectourwinters.eu
WHY BIKES?
+ A scalable, proven climate solution
+ Great for health
+ A solution to traffic and air-quality issues
+ Fun, accessible, and empowering
+ Great for health
+ A solution to traffic and air-quality issues
+ Fun, accessible, and empowering
WHY DID WE USE STRAVA?
Strava was where much of our community already tracked activities. Joining the POW Europe Club allowed all bike-related activities — cycling, gravel, MTB, e-bikes, handcycles, velomobiles — to appear automatically on the Mobility Month leaderboard.
ENGAGING TEAMS AND WORKPLACES
Organisations supported bike commuting by:
+ Hosting Company Rides
+ Creating bike-friendly workplaces
+ Running maintenance workshops
+ Offering flexible hours and bike commuter perks
+ Running ride challenges and rewards through Strava
+ Creating bike-friendly workplaces
+ Running maintenance workshops
+ Offering flexible hours and bike commuter perks
+ Running ride challenges and rewards through Strava
STRAVA ESSENTIALS
To participate, individuals simply needed a Strava account and to join the POW Europe Club — the central hub for Mobility Month 2024 activity.
Previous Supporting Brands
Protect Our Winters Europe | Dreiheiligenstraße 21a | 6020 Innsbruck, Austria
ZVR ID: 1094440070 | EU Transparency Register ID: 771110337973-66
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